Dan Morales Copy, LLC

senior copywriter & creative leader

Campaigns, digital, and content for brands like AT&T, Capital One, Kraft, and Samsung—built to perform, not just look good.
• Effie-recognized campaign work
• Agency and freelance experience across major brands
• Concept through execution: campaign, UX, social, and video

Campaign concepts and COPY

Digital and UX writing

Brand voice and messaging

Content and social systems

WHAT I DO

I work across the full spectrum of modern marketing—idea to execution.

🟡 OSCAR MAYER

1M+ engagements through humor proved that social works when it earns attention

🔵 AT&T

Made a complex product feel simple, usable, and human

🔴 Capital One

Turned financial messaging into something people can actually understand and enjoy

🟠 Samsung

Brought product stories to life across digital and campaign touchpoints

🟡 Kraft

Developed approachable, brand-aligned content that connects with everyday consumers

🟠 StoneX

Spearheaded corporate website rebranding and wrote global multi-channel campaigns

HOW I THINK

SMART. SHORT. SIMPLE.

WOULD YOU LIKE TO KNOW MORE?

If you have any questions or comments, please reach out.

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"This is serious stuff - they're sellin' soap." - President Joe Biden