Built high-performing campaigns at scale
The Ask
Help consumers understand the differences between:
- DSL vs dial-up vs cable
- Service bundles vs standalone
- Emerging connected-home technology
The Idea
Support multiple AT&T products and services with high-volume digital campaigns that simplified technical offerings and drove engagement.
Execution
- Wrote hundreds of banners across broadband, DVR, bundles, and connected-home products
- Developed UX-focused copy systems
- Created demo videos and onboarding content
- Helped translate technical products into consumer-friendly language
Results
1B+ Banner Impressions
SXSW award winner
Hundreds Digital Assets Written
