OVERNIGHT PITCH TURN-AROUND
Created in less than 12 hours. Trademarked by the client.
The Challenge
While freelancing at an agency, the ECD asked for an overnight firedrill to help on a next-day Federal-Mogul Motorparts pitch. Drawing on previous automotive experience, I went home that night and created this piece for the morning presentation.
The Idea
Build a simple positioning platform around the importance of quality parts.
Execution
Outcome
The ECD immediately added the piece to the final pitch presentation and renamed it “Parts Matter.”
The agency won the business, and the client later trademarked the line.