Real-time March Madness social built around celebrity voice and bracket culture
The Ask
Create socially native March Madness content around Samuel L. Jackson that extended Capital One’s campaign voice across tournament culture.
The Idea
Treat broken brackets like emotional wreckage.
Results
- 11,000+ likes / 200+ comments in three hours
- Real-time audience interaction during tournament play
- Strong shareability driven by culturally aware copy
- Extended campaign voice across celebrity-led social executions