480K+ engagements. 3M pounds of food donated.
A simple social idea that turned participation into real-world impact.
The Ask
Drive engagenment while connecting the brand to something meaningful.
The Idea
Make participation in helping feed hungry families easy, fun, and worth sharing.
Execution
Submissions worked onsite, through banners, and on Facebook sharing.
Results
- 480K+ submissions
- 155K new Facebook fans
- 425K coupons distributed
- 3M pounds of food donated to Feeding America
