I’m a senior copywriter with agency and freelance experience across major consumer brands, including AT&T, Capital One, Kraft, and Samsung.
I work across campaign, digital, and content—developing ideas and writing that are built to perform in the real world, not just in presentations.
How I Work
I’ve spent enough time inside agencies and with clients to understand where things break down—overcomplication, slow processes, and ideas that don’t translate outside the pitch.
My approach is straightforward:
- Start with a clear idea
- Make it adaptable across channels
- Execute it in a way that holds up in-market
What I Bring
- Concept development and campaign thinking
- Digital and UX-focused copywriting
- Brand voice and messaging systems
- Cross-functional collaboration with design, UX, and video
I’m comfortable jumping in at any stage—early concept, execution, or refining work already in motion.
Experience
My background includes both agency and freelance work, which means I’ve had to think strategically while also delivering quickly and consistently.
I’ve led presentations and people, contributed to team-based concepting, and worked directly with clients to bring ideas from brief to launch.
What I’m Looking For
I’m interested in opportunities where I can contribute at both the concept and execution level—especially with teams that value clear thinking, strong ideas, and work that actually connects with people.
Contact
dan@danmoralescopy.com