CAPITAL ONE MARCH MADNESS CAMPAIGN

Capital One wanted a March Madness campaign. I’m the writer who got to put words in SLJ’s mouth, or more accurately, his tweets. I wrote roughly 80 lines. These were some of the better ones.

I also did a one-off that went viral and garnered over 11,000 likes.

                                         “Is that a party in your wallet or is it just happy with cash back on every purchase, everywhere, every day?” He picked that hat, btw.

These larger executions were meant to seed a user’s social feeds when they had success/failure in their bracket picks.